Images will get you so far, but without captions or written content, they are pretty much hidden from view, or at least, much harder to find. The more content you have, the more you are visible to potential customers. We can help create compelling content for you; online, on paper, on social.
Editing and proofreading
For those who already have written content, but would like to have a wordsmith review and / or edit it. We call this a soft edit (light touch) or hard edit (thorough re-working of content). The majority of our customers choose the hard edit option, working sympathetically with the structure of your website, including captions or straplines for any images and video content. If the content has already been approved, you may opt for a straightforward proofread. We also offer these services to any material beyond your website, i.e. printed or promotional materials, in-house presentations or campaigns.
Copywriting for marketing materials
From seasonal campaigns to a one-off product launch, or simply regular, marketing material, such as a quarterly newsletter, we can help to tell the tale and spread the word. Usually working from a marketing brief from you, which may develop from a discussion we have with you, around what you are wanting to achieve. We will then draft the content, and include two edits within the process.
Every brand has a story and we help you to tell yours. We take the time to listen to your story and your unique brand voice, to understand what you do well, what you most love and what you want to shout about. Working alongside our web design team on the structure of your website, we then build the content with the images, in a way that best reaches the customers you are looking to target.
Similar to an online newsletter, a blog is a great way to publish new stories about the business; what you’ve been up to, new plans on the horizon etc., without having to change the structure of your existing website. A blog is becoming increasingly popular in the travel industry to sell the location / destination first. A good example of a successful hotel blog is the Four Seasons Magazine: fourseasons.com/magazine/
Hotel copywriting needs to inspire travel, provide the necessary information with regards to your property or portfolio and successfully capture the essence of your brand.
In addition, the customer experience of your site is so important and that includes clear and consistent messaging and a streamlined approach. Reading repetitive information is annoying for the customer, but not finding the information they require is equally frustrating. We can review your existing content (or help you build it from scratch), to provide a brief analysis of how we think we can improve your content; both the structure and the language. Then we work on a 2-draft / edit approach giving you the opportunity to feedback and to be part of the process.
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