Chance To Dance
Project Challenges
Since 1995 Chance to Dance has been inviting dancers to perform on a professional stage, a non-competitive, inclusive space for all dance styles and abilities. Over the years it has grown in popularity and now attracts dancers from all walks of life.
Their old website wasn’t working for their target audience. With the increasing reliance on digital platforms it was time to update their online presence to open up access and inclusivity. The old website wasn’t responsive so they couldn’t engage with people from all backgrounds and show their commitment to a non-competitive and inclusive space for dancers.
Mobile Internet Usage: By 2025 mobile devices will account for 61.2% of global website traffic. This statistic shows how important responsiveness is in website design as mobile friendly interfaces are key to grabbing the attention of your audience.
Interactive event calendar: will be a great feature that will add to the experience of the website. By having real time updates on performances, workshops and classes we will create a hub of information so dance lovers never miss a chance to engage with Chance to Dance and see them perform on stage.
Solution Provided
Rebuilding their old website that wasn’t responsive was the first step to improving their online presence, reaching a wider audience and inclusivity. By considering different perspectives and statistics on the importance of a functional and inclusive website we have created a digital space that is Chance to Dance. Now dance lovers from all backgrounds and abilities can experience dance, push boundaries and celebrate the diversity of performance art.
We’ve also focused on Search Engine Optimisation (SEO) to increase Chance to Dance’s online visibility. By optimising keywords, meta tags and content structure we have positioned the dance school as a top result in Google searches and attracted a wider audience and organic traffic to the website. This SEO will not only increase brand awareness but also make the essence of Chance to Dance ring true with dance lovers and supporters everywhere.
