DAY Events Catering
Project Challenges
Day Events, a personal and bespoke catering service based in Orpington, has just started its online journey. With over 25 years of hospitality experience, Alan, the owner of Day Events, knew he had to get digital when he started his business.
The reason to go online was the changing face of the catering industry. With social media and online reviews, potential clients are now researching and choosing catering companies for their events online.
By having a website and using various digital marketing strategies, Day Events Ltd wanted to tell its brand story, show off its expertise and demonstrate the quality of its service. The website would be a platform to display beautiful images of beautifully presented food, elegant table settings and testimonials from happy clients.
Solution Provided
The new website has a lovely design that captures the Day Events brand personality through a combination of images and typography. From the moment you land on the website you are met with images of beautifully presented food, elegant table settings and mouth watering food. Yellow Tree Studio’s design gets the visual essence of the brand and so Day Events’ clients are not just served great food but are treated to a full sensory experience.
Online Booking System for Easy Functionality
As well as looking great the website also functions well with an online booking system. The system is fully integrated into the website so users can book catering services in a couple of clicks. This means the user journey is smooth and hassle free from choosing menu options to payment and confirmation. Day Events’ commitment to great customer service and catering experiences.
Online Marketing
To get the website to its full potential Yellow Tree Studio has also implemented online marketing strategies. These include search engine optimisation (SEO) and social media marketing (SMM) to increase visibility and engagement with Day Events’ target market.
The SEO strategies aim to get the website to the top of the search engine results pages (SERP) so Day Events is in front of potential clients searching for bespoke catering services in the Sevenoaks area and surrounding areas. By targeting the keywords relevant to Day Events’ catering services and target market Yellow Tree Studio has optimised the website to show up in online searches.
